Product Management
Product Management Excellence
I bring technical depth to product strategy, translating complex technical capabilities into user value while building alignment across cross-functional teams. My approach combines deep understanding of video streaming technology with systematic product thinking to drive outcomes that matter for users and the business.
My Product Philosophy
User Value Through Technical Understanding: The best product decisions come from understanding both user needs and technical constraints. By bridging these worlds, I help teams build products that delight users while respecting engineering reality.
Outcome-Driven Thinking: Features are a means to an end. I focus on the outcomes we're trying to achieve—whether improving user engagement, reducing churn, or enabling new use cases—and work backward to determine the right solutions.
Data-Informed Decision Making: Intuition matters, but data provides the evidence we need to make confident decisions. I establish metrics frameworks that measure what matters and inform strategic prioritization.
Cross-Functional Collaboration: Great products are built by great teams. I create environments where product, engineering, design, and business teams collaborate effectively toward shared goals.
Core Product Capabilities
Product Strategy & Vision
- Market Analysis: Understanding competitive landscapes and identifying opportunities for differentiation
- Strategic Roadmapping: Translating business objectives into actionable product plans
- Vision Communication: Creating clarity around product direction and rallying teams toward common goals
- Prioritization Frameworks: Making systematic decisions about what to build and when
Technical Product Ownership
- Requirements Definition: Translating user needs into clear, actionable technical requirements
- Architecture Collaboration: Partnering with engineering on technical design decisions that impact user experience
- Trade-off Analysis: Balancing technical debt, new features, and infrastructure investments
- Technical Communication: Speaking fluently with engineering teams while translating complexity for stakeholders
User-Centered Product Development
- User Research Integration: Incorporating customer insights into product decisions
- Problem Discovery: Identifying the real problems worth solving before jumping to solutions
- User Journey Mapping: Understanding end-to-end experiences and identifying friction points
- Feedback Loops: Creating systems to continuously learn from users and iterate
Key Product Achievements
Video Infrastructure Products
Video Delivery Optimization at Vimeo
- Partnered with engineering teams across video infrastructure to improve playback performance and user experience
- Developed frameworks for measuring video quality metrics (startup time, rebuffering, quality levels) and correlating them with user engagement
- Coordinated adoption of next-generation video codecs (AV1, HEVC) to improve quality while managing bandwidth costs
- Balanced competing priorities between performance optimization, cost efficiency, and feature development
Live Streaming Product Integration
- Led product strategy for integrating Livestream's technology into Vimeo's platform post-acquisition
- Defined product vision for Vimeo Live that leveraged Livestream's infrastructure while aligning with Vimeo's brand and user base
- Coordinated requirements across multiple engineering teams to deliver cohesive live streaming experience
- Developed engagement features and analytics capabilities that gave creators insights into audience behavior
API Product Development
- Directed product planning for Livestream's first public-facing API, enabling third-party integrations
- Defined API requirements based on developer needs while ensuring scalability and reliability
- Created developer documentation and onboarding experiences that reduced integration friction
- Established metrics for API adoption and usage to inform future product decisions
Product Operations & Enablement
Roadmap Framework Development
- Built roadmap planning systems that created visibility across product portfolio and cross-functional initiatives
- Designed templates and processes that standardized how product teams communicate plans and progress
- Established rhythms for roadmap reviews that kept leadership aligned and informed
- Created measurement frameworks to track delivery against commitments
Cross-Functional Alignment
- Served as "PM for PMs" within Product Operations, building the infrastructure that enabled product teams to focus on building
- Partnered with business operations, engineering leadership, and product leadership to align organizational objectives
- Developed communication frameworks that ensured stakeholders stayed informed without creating coordination overhead
- Facilitated strategic planning sessions that turned business goals into actionable product initiatives
Process & System Design
- Created frameworks for product development lifecycle—from discovery through delivery to measurement
- Built systems for tracking product metrics and creating dashboards that informed decision-making
- Designed escalation paths and decision-making frameworks that unblocked teams efficiently
- Established best practices for product documentation that improved knowledge sharing and reduced confusion
Accessibility-Focused Product Work
Accessibility Program Development
- Built accessibility frameworks and standards that elevated product quality for all users
- Integrated accessibility requirements into product planning processes to ensure inclusive design from the start
- Developed training programs that helped product teams understand accessibility principles and implementation
- Created measurement systems to track accessibility compliance and improvements over time
Inclusive Product Thinking
- Championed accessibility considerations in product decisions, ensuring features worked for users with diverse needs
- Partnered with engineering on technical accessibility requirements (WCAG compliance, screen reader support, keyboard navigation)
- Advocated for accessibility as a product differentiator and competitive advantage
- Built relationships with accessibility-focused user communities to inform product decisions
Product Skills & Methodologies
Product Management Frameworks
- Jobs to Be Done: Understanding customer motivations and desired outcomes
- OKRs: Setting measurable objectives and key results that drive focus
- Agile/Scrum: Working within iterative development methodologies
- Lean Product Development: Validating assumptions early and often
Analytics & Measurement
- Product Analytics: Amplitude, Mixpanel, custom dashboards
- A/B Testing: Designing experiments that validate product hypotheses
- Metrics Definition: Identifying the right metrics for each product and feature
- Data-Driven Prioritization: Using data to inform roadmap decisions
Technical Understanding
- Video Streaming: Deep knowledge of encoding, transcoding, packaging, delivery systems
- APIs & Integrations: RESTful API design, developer experience
- Infrastructure: Understanding of distributed systems, CDNs, cloud architecture
- Web Technologies: Frontend and backend development concepts
My Approach to Product Decisions
Discovery Before Delivery
I believe in investing time upfront to truly understand problems before committing to solutions:
- Problem Validation: Ensuring we're solving real user problems, not imagined ones
- Solution Exploration: Considering multiple approaches before settling on one
- Technical Feasibility: Understanding implementation complexity and constraints
- Business Viability: Validating that solutions align with business objectives
- Iterative Learning: Building in feedback loops to learn and adjust as we go
Prioritization with Purpose
Not everything can be done at once. My prioritization approach balances multiple factors:
- User Impact: Which problems affect the most users or cause the most pain?
- Business Value: Which initiatives drive key business metrics and strategic goals?
- Technical Enablement: Which investments unlock future capabilities?
- Effort & Complexity: What's the cost-benefit ratio of each initiative?
- Strategic Alignment: How does this fit into broader product vision?
Stakeholder Communication
Product management is fundamentally about communication and alignment:
- Transparent Roadmaps: Keeping stakeholders informed about plans, progress, and changes
- Regular Updates: Establishing predictable communication rhythms
- Context Sharing: Explaining the "why" behind product decisions
- Expectation Management: Being clear about timelines, scope, and trade-offs
- Feedback Integration: Creating channels for stakeholder input while maintaining decision accountability
What Excites Me About Product Management
The best part of product management is the combination of challenges it presents:
- Problem Solving: Breaking down complex challenges into solvable pieces
- User Impact: Seeing how products improve people's lives and work
- Technical Puzzles: Understanding and leveraging technology to create new possibilities
- Team Collaboration: Working across functions to achieve something bigger than any one person could build
- Strategic Thinking: Connecting today's decisions to long-term vision
- Continuous Learning: Every product and user teaches something new
"Great products come from understanding users deeply, collaborating with teams effectively, and making disciplined decisions about what to build and why."